How do we help
Since the brand was founded in August 2015, together with our customers we have donated more than CZK 4,000,000 (approx. EUR 160,000) to help animals in need.
We support shelters, rescue groups, foster carers and individuals with money, food, veterinary care, equipment and our own products. In the Czech Republic and Slovakia we follow the work of local organisations closely and respond to their current needs. Our international distributors support local shelters in their own countries, and we also help where emergencies strike – such as the Australian bushfires or the war in Ukraine.
Support by country
|
Country |
CZK |
approx. EUR |
Supported organisations |
|
Slovakia (2020–2026) |
728,400 |
29,100 |
Local shelters and rescue groups, e.g. OZ Pomoc psíkom na východnom Slovensku, Na konci sveta, Dog Azyl, U psej matere, Tulkáčik Žilina |
|
Czech Republic (2020–2026) |
542,600 |
21,700 |
Shelters, rescues and foster networks, e.g. Dočasky DeDe, Javornícke čumáčky, Statek radosti, Smečka z Knihánkova, Psí senioři v nouzi, Šťastná srdíčka |
|
Czech Republic & Slovakia – not itemised by country |
1,584,100 |
63,400 |
Support from 2015–2019 recorded as annual totals before itemised tracking, a 2020 sales summary and recent foster-care costs |
|
Italy |
377,600 |
15,100 |
Through our Italian distributor: Bassotti e poi più, Human Dog onlus, Mylandog, Vita da Cani, Randagi per caso and others (incl. approx. EUR 4,000 still being finalised) |
|
Ukraine |
344,500 |
13,800 |
War relief since 2022 – limited-edition UA bow ties, food, veterinary supplies and transport; Friend shelter, Olena Pitbull911, UAnimals, Breaking the Chains and others |
|
United Kingdom |
76,100 |
3,000 |
Greyhound rescues through our UK stockist Woofers and Barkers: Yarmouth Greyhound Homefinders, Retired Greyhound Fund, Aireworth Dogs in Need |
|
France |
56,100 |
2,200 |
Animal welfare associations through our French distributor; Refuge SPA de Toulouse |
|
Romania |
53,800 |
2,200 |
Heart for Romanian Dogs, DOGTOWN, private sanctuary of Radu Termure |
|
Sri Lanka |
49,500 |
2,000 |
Animal SOS Sri Lanka; Dog Care Clinic (virtual adoption since 2016) |
|
Austria |
30,000 |
1,200 |
Wiener Tierschutzverein, Glück für Tiere |
|
India |
25,400 |
1,000 |
Dharamsala Animal Rescue, TOLFA |
|
Palestine (Gaza) |
24,700 |
1,000 |
Sulala Animal Rescue, Breaking the Chains |
|
Australia |
15,500 |
600 |
Dimmocks Retreat Wildlife Rescue – 2020 bushfires |
|
Egypt |
15,000 |
600 |
Egypt Animal Protection Foundation |
|
International |
12,600 |
500 |
Humane World for Animals (campaign against the Yulin dog meat festival and dog meat farms), Sea Shepherd |
|
Mexico |
10,400 |
400 |
Riviera Rescue – limited edition of bow ties made from Mexican fabrics |
|
Turkey |
10,200 |
400 |
2023 earthquake relief via Breaking the Chains |
|
Slovenia |
9,300 |
400 |
Slovenian Vets for Stray Pets, Mačja hiša |
|
Spain |
5,800 |
200 |
Lliga per a la protecció d'animals i plantes de Barcelona |
|
Albania |
5,000 |
200 |
Bambi Foundation shelter |
|
Bosnia and Herzegovina |
3,300 |
100 |
World of Dogs – rescue of dogs from Bosnia |
|
Mauritius |
2,200 |
100 |
PAWS Mauritius |
|
Ireland |
1,300 |
100 |
Hearthstone |
|
Netherlands |
1,100 |
0 |
Podencoworld |
|
Total |
3,984,600 |
159,400 |
as of November 2026, before donations planned for the rest of 2026 |
Amounts in foreign currencies are converted at approx. CZK 25 per EUR and rounded to the nearest hundred.